ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Membership > ADIA Code of Practice > Compliance Guidance - Competitions > Competitions Compliance Guidance


ADIA Code of Practice — Competitions compliance guidance

The Australian Dental Industry Association (ADIA) developed the ADIA Code of Practice in to reflect a priority of the Australian Government that decisions made be on patient diagnosis and treatment options are based on sound clinical evidence, not driven by incentives or other influences.

The practical outcome is that when conducting a competition there should be no inducement, such as offering ticket for a prize draw, that may affect the decision of a dental professional as to which is the appropriate diagnostic or treatment pathway for a patient.

Competitions can be conducted when ―

When its conduct complies in all respects with all relevant laws and regulations (e.g. where required permits have been obtained from state / territory governments); and

The entry to the competition must not be dependent upon the ordering, purchase or supply of a therapeutic product.

Examples of competitions that are permissible under the ADIA Code of Practice include business card draws or social media promotions (e.g. Like a Facebook page to go into a prize draw).

At no time can a competition be held where in order to obtain an entry a healthcare professional needs to order / purchase a product.

Disclaimer ―

The information offered here is guidance only and to fully assess the obligations that the dental industry has under the ADIA Code of Practice please refer to the full document. Please note that this information is subject to change to reflect decisions of the ADIA-CCC Code Complaints Committee made subsequent to the publication of this information.

Further Information —

To keep up to date with how the ADIA Code of Practice is working to strengthen the trust that exists between the dental industry, dental professionals and consumers subscribe to the Twitter feed @AusDental or follow us on Facebook at Alternatively, you can contact the Association via email at or by telephone on 1300 943 094.

This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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